Online business directories are popular sites to list one’s business. These directories allow the owner to generate an income and increase their online visibility. Because the internet encompasses the whole world, many people forget to consider attracting local businesses to post their business listings on their online business directories. Acquiring local businesses to one’s directory makes a directory unique, helps one keep their directory diverse, and allows one to generate revenue and boosts their online presence. There are many ways one can get local businesses interested in advertising on their directory.
One way to attract local businesses to list on your directory is to send out information about the benefits of listing. This can be done either by email and traditional mail. It is important to make sure that you detail the advantages of listing their business on their directory that can include: they have the ability to add images, contact information, and their business description and business URL. Make sure to let them know about your route map such as Google maps which will show people exactly how to get to their business. Another important feature to tell local businesses about is the fact that they can go into their account any time and modify or update their listing. A well, posting their link to a business directory will help improve their search engine ranking and drive more traffic to their business website.
Another way to attract local businesses to an online directory is to offer them special incentives. This can include a special local discount and special features such as a certain number of images that comes with their listing account, premium listing placement at the top of the directory search, exposure in a specified number of categories, branding that includes their business logo, and they can even add a promotional video. You can also modify your business directory to allow businesses to post coupons that can be printed off.
You can also get businesses to add their listing by first offering the listing as a free service. This will help you build up your business links and acquire site traffic. As your directory grows, you can start adding paid placements that includes a number of enticing features. You can also offer a discount on a repeat advertisement. Give special incentives for a year long listing such as a discount on their listing fee.
Another way of attracting local businesses is to get a big business such as your local McDonalds to post their listing on your online business directory. The smaller businesses will be likely to advertise if they see bigger businesses posting their listings.
When you create an online business directory, it is important that you are active in recruiting businesses to list in your directory. You need to set yourself apart from the other directories to make the directory more competitive. Every business directory should have a place for local businesses to post their listings. By implementing a few simple tips to attract local businesses to post their listing on your online business directory, it will be no time that you will see your site grow to a popular, successful, and profitable directory.