Online web directories enlist and categorize relevant businesses, mainly to give local discovery for the consumers and it is a great asset for SEO. In late 90’s SEO experts found that they could identified a website’s development through the ranks by being enlisted in as many places as possible, for example, getting a multiple number of back-links to trick the search engines into thinking that it was a greatly relevant website.
Google is going to run crack down program on some of these local online business directories, punishing and even blacklisting them from Google search results. However, it does not mean that all directories are temporary or that should refrain from using them rather, the carrying out listing your business in every single web directory you discover can bring good results.
Find trustworthy local business directories. These directories are always worthwhile. You must do your listing on Facebook, Google+ and Yelp. Bing Local, Yellow Pages, Yahoo Local, MapQuest and Foursquare also attract a large number of audiences and have the capacity to provide search engine optimization benefits.
These are big name websites with directories that abide by certain standards and rules. You should do a Google Search to find the top directories for your business and their trusted position in the search results shows that they have a good strong standing position with Google. However, you have to be aware of any directory that needs a link-back.
You can check if your alma mater has an alumni business directory. If you find one, just submit your listing, links from well-known universities carry a lot of importance with Google and other prominent search engines. If your business has owners other than you, tell your partners do the same for their own Alma maters. But do not forget about non-university education, such as a beauty school or vocational training program. If found that they also like to enlist their successful graduates and undoubtedly it is an excellent relevant place to do a listing.
Any certification you have gained is liable to bring with it a directory of certified specialists. However you need to make sure that the certification is relevant to your business. Listing your bakery shop on a site for beauty salon is the kind of thing that can get you penalized by Google. If you sell a particular service or product, check with the manufacturer to see if you can be listed as a recommended seller or service provider in your locality.