Local online business directories have proven to be very beneficial to firms that want to build a strong online identity and increase their online visibility. This is because more and more people are using these listings to find particular companies in their area. Therefore, the directory can act as an easy, cheap and effective way for the company to market itself. Other advantages that firms enjoy by listing themselves in local online directories include:
Free traffic generator – Entrepreneurs who list their companies in a local directory are able to generate increased traffic to their websites. A lot of people who visit online listings are usually searching for a specific type of company that operates in their area. They are therefore likely to click on the link to the listed website’s online page for more information.
Ability to target relevant audiences – A company that is listed in local business directories is more likely to reach its targeted audience. Individuals who click on the link to the website are usually ready-to-buy traffic who are more likely to convert into sales. Such individuals will narrow down their search to a particular category that they are really interested in, and if they follow the link to a website, they are likely to make a purchase.
Acts as a network platform – There are usually very many types of businesses listed on local online directories. An entrepreneur can easily connect with other entrepreneurs in the different categories. They can find profiles of suppliers, manufacturers and retailers who they could work with, and this may open up the way for expansion.
Develop brand image – Companies can have their profile on online directories with information for potential clients to see. Furthermore, they can accept comments, recommendations and reviews and even connect with clients and other businesses. Most local listings allow videos and photographs that promote the company. They also have maps that help clients to pinpoint the physical location of the firm. This will help the firm to develop its brand image so that clients can know that they are trustworthy and reliable.
Great for Search Engine Optimization – Local business directories usually get a lot of hits, and they therefore rank quite highly on major search engines. The firms listed on them benefit from all the exposure, and this is good for their Search Engine Optimization efforts. Backlinks from an online directory are of very high quality because they are generated from a trustworthy and well-known source. The one-way links to the website will also help to improve search engine ranking.
Inexpensive advertising exposure – Local directories host the profile of local enterprises for free or at a very low price. The company is able to get a lot of exposure, and they can properly market themselves through their profile. Potential clients will be able to know more about the business and everything that it has to offer. Local listings are therefore a very major marketing tool for local companies.
In view of these benefits, entrepreneurs should list their businesses in prominent local business directories that will make their companies more accessible to potential clients and associates.