Yellow pages ads can be a source of your prosperity if done in a right manner. A local business directory is the first source that most buyers consult in order to search for a suitable product or service provider. People when make a local business search, they have an intention to buy something. At this point a convincing ad has all the possibility to get the business. Your ad remains there for 12 months and it can keep getting you business throughout the year, if your ad is more convincing than others. Thus, an effective planning for your yellow pages ads is essential and there are few things that you need to keep in mind.
Make your yellow pages ad convincing by following these guidelines:
• Go for a big size ad
• Use a thick or a designer border around your ad to make it appear different from others
• Add bright colors to catch the attention instantly
• Keep your name big and your logo visible
• Use as much “white space” in your ad as you can to make it visually eye-soothing
• Give all contact details properly. Include correct phone numbers, e-mails etc. Your phone numbers should not change for at least next one year.
Besides all above tips, it’s always better to hire a professional designer to get your ad designed. When you are paying for the hosting of your ad, it should be attractive enough to draw the attention of your customers.
Define the Objective of your yellow pages ad
It’s vital to decide your primary objective of publishing ads in a local business directory. Most businesses set the primary objective of getting calls from the prospective customers. Then only you will be able to sell your product. So, you should make your ad appealing so that your buyer can call you. When you have this objective in your mind, you will be clear how to design the ad and what information or content it should have.
When you are clear about your ad’s designing and content, you need to consider what your customer would perceive about your business when they will see your ad. What factors need to be included there that will differentiate you from your competitors. Do you need to indicate price affordability and high quality of your products? By exploring answers of these questions, you will be able to design the best ad for your business.