An online directory compiles vital contact details for a variety of companies and displays them in industry specific lists. This allows anyone searching for a service such as a Plumber in Sydney to access this directory and choose from any number of plumbers in the chosen search area. Alternatively they are also a good resource for accessing the contact details of a company if you know the companies name. Often when a company name is typed into a search engine such as Google the first mention of that company will be an online directory.
So what is an ‘Online Business Directory’?
A Business directory is a website or print media listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size. Business may be compiled either manually or through an automated online search software. Wikipedia.
Adding a company to an online business directory is now an essential way of creating new business for any company. In today modern world the public will usually turn to the internet in order to locate a particular service, the number of people using a book of local business numbers at home is dropping fast.
With this ever increasing popularity of online directories, the ease of use and convenience of accessing the relevant information is improving every year. The internet is getting faster, functionality is getting better and instead of having to spend 15 minutes searching for a tradesman in Sydney, any service provider in any city can be found in just moments. The directory can search through all its listings and provide the precise details required such as web address, contact number, contact name and often the email address.
With this increasing trend and popularity of the online business directory is improving options. It pays to register a business with the Australia wide, non specific free directories such as hot frog however the public will often use industry specific directory’s, these are often a great resource as they solely contain companies relevant to a certain search. Tradesmen such a handyman, plumber and builders often don’t have their own websites and benefit enormously from these directories.
Lastly using the thousands of Directories available online is a great way to get free one way links to your website. Many of these directories are well designed and very Google friendly with a high PR ranking (Google page rank). These Directories can be a great way to improve your company’s presence on the web. Using a business directory allows you to let someone else do the optimising of your website; all you have to do is add your company to the directory.
Add your business now to an industry relevant online directory and see how it increases the sales over the next few months. With your company being easily found on the web it is getting easier all the time to be found by those all important customers.